Keyword & intent
Keywords are structured around search intent, relevance and purchase-oriented signals.
Google Ads
Be visible when demand already exists.
Google Ads puts your offer in front of people actively searching for a relevant service. We connect search intent, campaign structure and conversion tracking for measurable management.
Scope
Search campaigns built around relevance.
Instead of buying as much traffic as possible, we focus on relevant searches, commercially useful keywords and clear conversion paths.
Ads & messaging
Ads reflect the search context and guide users to the most relevant landing page.
Conversion tracking
Enquiries and key actions are measured so optimisation is based on data.
Ongoing management
Search terms, negatives, bids, budgets and ads are reviewed continuously.
Process
Structured from analysis to optimisation.
A clear process keeps responsibilities, decisions and next steps transparent.
Analysis
Objective, region, offer, competition and relevant search intents are assessed.
Setup
Campaigns, ad groups, keywords, assets and tracking are configured.
Launch
Campaigns launch with defined budgets and clean measurement.
Optimisation
Search terms and performance are reviewed regularly and adjusted.
Setup€799 one-time
Ad budgetmin. €600 / month
Minimum term6 months
BillingAd spend separate
FAQ
Common questions. Clear answers.
Is the Google ad budget included?
No. The agency management fee is €599 per month and the Google Ads budget is paid separately.
Which campaign types are used?
The exact campaign type depends on objective, offer and available data. The focus is on commercially useful search and conversion structures.
Does SGA guarantee ad positions?
No. Ad positions and results depend on auction dynamics, competition, quality and budget among other factors.
Next step
Get a quoteLet’s put your objective into a clear plan.
You receive a clear assessment of the most useful next step and the right scope.